BRP Inc (DOO.TO) sees a slight decline this week amid new product announcements.
This week, BRP Inc experienced a minor setback in its stock price, closing at C$77.36, down 2.47% on the day and 0.45% for the week. The company recently made headlines with its unveiling of the 2027 lineup and the new Senna-branded Sea-Doo, which has attracted attention from investors and analysts alike.
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BRP Inc
DOO.TO
DOO.TO
BRP Inc
WealthAwesomeMarket cap
$5.50B
P/E
49.3x
Div. yield
1.17%
Div. / share
$0.93
52W high
$111.33
52W low
$66.71
1W change
-0.45%
Beta
1.10
Analyst Price Targets
Based on analyst covering DOO · as of Oct 9, 2026
Wall Street analysts forecast DOO stock price to rise 87.9% over the next 12 months.
Consensus
BullishBased on avg. target vs last close (formal rating unavailable for Canadian listings)
Avg. Target
C$102.19
+87.9% Upside
Previously C$103.27 on Sep 29, 2026
Current Price
C$54.39
Last close
Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.
Wealth Awesome Price Forecast
WA ModelStatistical 90-day price range based on DOO's historical volatility
30-Day Vol
37.8%
Annualized
90-Day Vol
36.4%
Annualized
Trend (90d)
-26.3%
Annualized drift
90d Mean
C$70.42
Expected price
| Horizon | Expected | 68% Range (1σ) |
|---|---|---|
| 30 trading days | C$74.97 | C$65.81 – C$85.41 |
| 60 trading days | C$72.66 | C$60.43 – C$87.36 |
| 90 trading days | C$70.42 | C$56.19 – C$88.25 |
Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.
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Investor takeaway: While BRP's stock has faced downward pressure, the recent product announcements may signal potential growth opportunities, albeit tempered by current market conditions.
C$77.36
BRP's stock is currently trading at 24% of its 52-week range, indicating potential room for recovery as it approaches more favorable price levels.
Bull case
The launch of innovative products like the Senna-branded Sea-Doo could strengthen BRP's market presence and draw in new customers. This may lead to improved sales in the upcoming quarters.
Bear case
Despite the new product lineup, BRP's stock has been trending downward this year. This reflects broader market concerns and the company's relatively high P/E ratio, which could result in increased volatility.
Price Action
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BRP Inc's stock closed at C$77.36 on Friday, marking a 2.47% decline for the day and a 0.45% drop over the week. Year-to-date, the stock has seen a significant decrease of 20.81%, reflecting broader market trends and investor sentiment.
Company News
On October 7, BRP announced its 2027 lineup, which includes the highly anticipated Senna-branded Sea-Doo. This launch is expected to capture consumer interest and may positively influence future sales, although investors remain cautious given the current market climate.
Technical Picture
BRP's stock is currently trading well below its 50-day moving average of C$85.45 and its 200-day moving average of C$89.81, indicating a bearish trend. The stock has a beta of 1.10, suggesting that it is slightly more volatile than the overall market. With a 52-week range of C$66.71 – C$111.33, the current price is 24% of this range. The recent trading volume of 311,354 shares is above the 20-day average of 260,710 shares, signaling increased interest.
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