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South Bow Corporation Insiders Sold CA$3.4m

By Wealth Awesome -

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Stocks & ETFs:SOBO.TO

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Insider activity

South Bow Corporation

Open-market and private equity trades over the last 12 months. Derivatives and opening balances excluded.

Shares soldShares bought0–3 monthsSold by individuals: 65k65k3–6 monthsBought by individuals: 1k1k6–9 monthsSold by individuals: 242kBought by individuals: 131k131k242k9–12 monthsSold by individuals: 730Bought by individuals: 8k8k730
Sold · individuals Sold · companies Bought · individuals Bought · companies

Recent transactions

DateSideNameSharesPrice
Sep 01, 26Sell
Prior, Richard
Individual · CA$3.4m
64,878CA$52.39
Jun 22, 26Buy
Salomone, Mary Patricia
Individual · CA$8,925
250CA$35.70
Jun 09, 26Buy
Muratta, Lori Michelle
Individual · CA$39,600
1,100CA$36.00
Mar 26, 26Buy
Joung, Chansoo
Individual · CA$1.7m
50,000CA$34.23
Mar 13, 26Buy
Wirzba, Bevin Mark
Individual
9,064
Mar 13, 26Buy
Prior, Richard
Individual
8,031

A significant insider sale at South Bow Corporation raises questions about future company performance.

In the last two weeks, insider activity at South Bow Corporation has revealed a notable trend. While there were no purchases reported, a substantial sale took place that could indicate a shift in sentiment among those closest to the company. Richard Prior, an individual insider, sold 64,878 shares for approximately CA$3.4 million at a price of CA$52.39 each. This transaction, occurring on September 1, 2026, stands out in the recent insider filings.

Investor takeaway: While insider selling can sometimes be seen as a lack of confidence in the company's future, it’s important to consider the broader context. Insiders may sell for various reasons unrelated to the company's performance, such as personal financial needs or portfolio diversification.

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South Bow Corporation

SOBO.TO

Full stock page →

SOBO.TO

South Bow Corporation

Source:WealthAwesomeWealthAwesome
$5.36 (11.62%)
120 day period
$42.83$48.64$54.46Mar 19Jun 15Sep 9

Market cap

$10.88B

P/E

17.1x

Div. yield

3.90%

Div. / share

$2.00

52W high

$54.90

52W low

$33.68

1W change

-0.52%

Analyst Price Targets

Based on analyst covering SOBO

📉

Wall Street analysts forecast SOBO stock price to fall 2.0% over the next 12 months.

Consensus

Neutral

Based on avg. target vs last close (formal rating unavailable for Canadian listings)

Avg. Target

C$50.47

-2.0% Upside

Current Price

C$51.48

Last close

Compare analyst targets across the TSX & TSXV →

Analyst ratings and price targets are updated periodically. Not financial advice.

Wealth Awesome Price Forecast

WA Model

Statistical 90-day price range based on SOBO's historical volatility

HistoricalForecast68%95%
C$37.22C$42.59C$47.96C$53.33C$58.69C$64.06TodayMay 1Jul 7Sep 9Oct 22Dec 5Jan 17

30-Day Vol

20.2%

Annualized

90-Day Vol

23.6%

Annualized

Trend (90d)

-14.7%

Annualized drift

90d Mean

C$48.85

Expected price

HorizonExpected68% Range (1σ)
30 trading daysC$50.59C$47.18C$54.24
60 trading daysC$49.71C$45.05C$54.86
90 trading daysC$48.85C$43.30C$55.12

Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.

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Bull case

The lack of insider buying could suggest that insiders aren’t feeling optimistic about the company’s short-term prospects. However, if South Bow Corporation continues to perform well despite this sale, it might show that the market is focusing more on the fundamentals than on insider sentiment.

Bear case

Richard Prior's significant sale might raise concerns among investors about the company's future. Large insider sales can signal potential issues that might not yet be visible in the company's performance metrics.

Understanding the Recent Sale

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Richard Prior's sale of 64,878 shares at CA$52.39 each on September 1, 2026, totals approximately CA$3.4 million. Such a significant transaction often leads to speculation about the insider's motivations. While it could suggest a lack of confidence, it’s crucial to remember that insiders may sell shares for various personal reasons, including tax planning or liquidity needs. Without any accompanying purchases from other insiders, the overall sentiment may appear cautious.

What This Means for Investors

For retail investors looking at South Bow Corporation, the recent insider selling should be viewed with a balanced perspective. While insider activity can provide insights into management's outlook, it’s not definitive proof of future performance. Investors should consider other factors, such as the company’s financial health, market conditions, and overall industry trends. Keeping an eye on future insider activity could also offer more context for understanding management's confidence in the company's direction.

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Wealth Awesome
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Wealth Awesome

Timely coverage of Canadian stocks, earnings, dividends, and market movers for DIY investors. Stories are checked against exchange data and public filings.

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✅ Reviewed by Certified Financial Professionals

This content has been reviewed by CFA® charterholders and Certified Financial Planners (CFP®) with over a decade of experience in Canadian financial markets. All information is fact-checked against official Canadian sources and regulations.

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⚠️ Professional Disclaimer

This content is for educational purposes only and should not be considered personalized financial advice. While our team brings professional expertise, individual circumstances vary. For personalized guidance, consult with a qualified financial advisor, tax professional, or mortgage specialist.

Published: September 10, 2026
Last Updated: September 10, 2026
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