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What's Going On With Rogers Communications Inc Stock Friday?

By Wealth Awesome -

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Stocks & ETFs:RCI-B.TO

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Rogers Communications Inc. has seen mixed performance this week amidst significant company developments.

As of the latest trading session, Rogers Communications Inc (RCI-B.TO) closed at C$49.17, reflecting a modest 0.76% increase for the day but a slight decline of 0.12% over the week. The stock's performance is influenced by various recent announcements and strategic partnerships within the company.

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Rogers Communications Inc

RCI-B.TO

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RCI-B.TO

Rogers Communications Inc

Source:WealthAwesomeWealthAwesome
$4.29 (-8.02%)
120 day period
$44.74$49.58$54.41Mar 27Jun 23Sep 17

Market cap

$27.16B

P/E

4.4x

Div. yield

4.01%

Div. / share

$2.00

52W high

$54.69

52W low

$43.36

1W change

-0.12%

Beta

0.81

Analyst Price Targets

Based on analyst covering RCI-B · as of Sep 17, 2026

📈

Wall Street analysts forecast RCI-B stock price to rise 18.5% over the next 12 months.

Consensus

Bullish

Based on avg. target vs last close (formal rating unavailable for Canadian listings)

Avg. Target

C$59.58

+18.5% Upside

Current Price

C$50.28

Last close

Compare analyst targets →

Targets are snapshotted when they change. Unchanged figures keep their original date. Not financial advice.

Wealth Awesome Price Forecast

WA Model

Statistical 90-day price range based on RCI-B's historical volatility

HistoricalForecast68%95%
C$34.54C$39.93C$45.31C$50.70C$56.09C$61.47TodayMay 11Jul 15Sep 17Oct 30Dec 13Jan 25

30-Day Vol

21.6%

Annualized

90-Day Vol

27.0%

Annualized

Trend (90d)

-18.1%

Annualized drift

90d Mean

C$46.10

Expected price

HorizonExpected68% Range (1σ)
30 trading daysC$48.12C$44.67C$51.85
60 trading daysC$47.10C$42.39C$52.34
90 trading daysC$46.10C$40.51C$52.45

Methodology: Range is calculated using 30-day realized volatility via geometric Brownian motion (log-normal model). 68% band = ±1σ, 95% band = ±2σ. This is a statistical model, not a prediction. Past volatility does not guarantee future results. Not financial advice.

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Investor takeaway: Investors should consider the implications of Rogers' recent initiatives and partnerships, as well as the overall market sentiment reflected in its technical indicators.

Rogers Communications Inc. Holds a 52-Week Range of C$43.36 – C$54.69

Currently, the stock is trading at 51% of its 52-week range, indicating it remains well within its annual trading parameters.

Bull case

Rogers is set for growth, boasting a strong profit margin and return on equity. Analysts are optimistic, suggesting that there’s potential for the stock to rise further.

Bear case

Despite some positive developments, the stock has underperformed this year. Technical indicators suggest it may face challenges in the near term, indicating potential resistance ahead.

Recent Company News

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This week, Rogers Communications made headlines with several key announcements. Notably, the renewal of the Mobi by Rogers service through 2029 aims to enhance accessibility for users in Vancouver. The company also launched new products including the iPhone 18 Pro and Apple Watch Series 12. Additionally, Rogers secured a public offering of US$1 billion in fixed-to-fixed rate subordinated notes, alongside a Cdn$600 million private placement. These developments are part of Rogers' ongoing strategy to expand its service offerings and strengthen its market position.

Technical Picture

From a technical standpoint, Rogers Communications is currently trading at C$49.17, slightly above its 50-day moving average of C$49.07, indicating a minor bullish sentiment. However, it remains below the 200-day moving average of C$50.53, suggesting potential resistance ahead. The stock has a beta of 0.81, indicating lower volatility compared to the broader market. The recent trading volume of 3,004,594 shares is approximately 0.95 times the 20-day average volume of 1,846,639 shares, reflecting a steady interest in the stock.

Market Performance Overview

Rogers Communications' stock has shown mixed performance over the past month, with a modest gain of 0.36% but a year-to-date decline of 3.51%. The current P/E ratio stands at 4.41, with a profit margin of 27.3% and a return on equity of 30.9%, which are strong indicators of the company's profitability. Analysts maintain a bullish outlook with an average target of C$59.58, implying a potential upside of 21.2% from the current trading price.


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Wealth Awesome
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Wealth Awesome

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This content has been reviewed by CFA® charterholders and Certified Financial Planners (CFP®) with over a decade of experience in Canadian financial markets. All information is fact-checked against official Canadian sources and regulations.

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⚠️ Professional Disclaimer

This content is for educational purposes only and should not be considered personalized financial advice. While our team brings professional expertise, individual circumstances vary. For personalized guidance, consult with a qualified financial advisor, tax professional, or mortgage specialist.

Published: September 18, 2026
Last Updated: September 18, 2026
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