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STX vs ERIC: which stock is the better value?

By Wealth Awesome -
Stocks & ETFs:STX.USERIC.US

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Ericsson looks cheaper on two of the three valuation measures provided, while Seagate has the lower PEG. The signals are mixed, so they don’t point to a clear winner on value.

Seagate Technology and Telefonaktiebolaget LM Ericsson B ADR are both in the Information Technology sector and Technology Hardware & Equipment industry group. Their figures differ: Ericsson has the lower P/E and P/B, while Seagate has the lower PEG. The comparison uses adjusted closing prices from November 4, 2026, and the supplied fundamental data.

Investor takeaway: Ericsson’s P/E is 17.6, compared with Seagate’s 31.8, and its P/B is 0.36, compared with Seagate’s 37.06. Seagate’s PEG is lower, at 0.34 versus Ericsson’s 3.53. These ratios don’t show that either stock is undervalued or that one company will perform better. They’re a starting point for comparing two companies with different financial profiles.

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Ericsson is lower on two of three supplied multiples

Ericsson’s P/E of 17.6 and P/B of 0.36 are below Seagate’s 31.8 and 37.06. But Seagate’s PEG is lower: 0.34, compared with Ericsson’s 3.53. The measures point in different directions, so the majority comparison doesn’t settle which stock offers better value.

Bull case

Ericsson’s lower P/E and P/B may appeal to investors comparing current valuation measures. Its supplied trailing-twelve-month ROE is 18.1%. That figure alone doesn’t establish future returns or explain the low P/B.

Bear case

Ericsson’s PEG is higher than Seagate’s. The supplied analyst consensus is Sell, with a US$9.52 target compared with Ericsson’s adjusted closing price of US$11.06. These are snapshot figures, not a forecast or recommendation.

What the valuation table says

Ericsson’s P/E and P/B are lower: 17.6 versus Seagate’s 31.8 for P/E, and 0.36 versus 37.06 for P/B. Seagate’s PEG is lower, at 0.34 versus Ericsson’s 3.53. So the supplied multiples favour Ericsson on two measures and Seagate on one. A lower multiple doesn’t prove a stock is undervalued, show the quality of its earnings, or predict future performance. For company details, see Seagate Technology and Telefonaktiebolaget LM Ericsson B ADR.

Different profiles behind the ratios

At the November 4, 2026 adjusted close, Seagate was priced at US$557.06 and had a market cap of US$139.2B. Ericsson was priced at US$11.06 and had a market cap of US$35.3B. Seagate’s supplied dividend yield is 0.50% and its trailing-twelve-month ROE is 259.4%. Ericsson’s yield is 0.00% and its ROE is 18.1%. These figures add context, but don’t explain all the differences in the multiples or show which company is the better investment.

Analyst snapshot is another input

The supplied analyst table rates Seagate Strong Buy and gives it a target of US$1,044.83. It rates Ericsson Sell, with a target of US$9.52. These labels and targets are part of the snapshot, not guarantees or substitutes for assessing business risks. Overall, the valuation measures are mixed: Ericsson is lower on two of the three multiples, while Seagate has the lower PEG.

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Published: November 5, 2026
Last Updated: November 5, 2026

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