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GWO vs FFH: which stock is the better value?

By Wealth Awesome -
Stocks & ETFs:GWO.TOFFH.TO

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In the competitive insurance sector, Great-West Lifeco Inc. and Fairfax Financial Holdings Ltd. present intriguing investment opportunities, but which one offers better value?

When evaluating stocks within the same industry, understanding their valuation metrics is crucial. Great-West Lifeco Inc. (GWO) and Fairfax Financial Holdings Ltd. (FFH) are both key players in the insurance sector, but they exhibit distinct financial characteristics. This comparison will delve into their price-to-earnings (P/E), price-to-earnings growth (PEG), and price-to-book (P/B) ratios to determine which stock appears more attractively priced.

Investor takeaway: Fairfax Financial Holdings Ltd. screens cheaper on the majority of P/E, PEG, and P/B ratios compared to Great-West Lifeco Inc. However, lower multiples do not necessarily mean a superior investment, as other factors must also be considered.

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Valuation Metrics Comparison

GWO's P/E at 18.7, PEG at 1.77, and P/B at 2.84 contrast sharply with FFH's P/E of 8.0, PEG of 0.28, and P/B of 1.23, highlighting a significant valuation disparity between the two stocks.

Bull case

Investors might find Fairfax Financial appealing because its P/E ratio of 8.0 is much lower than GWO's 18.7. This suggests that FFH could be undervalued based on its earnings potential. Plus, with a PEG ratio of 0.28, it seems that the stock may offer growth at a reasonable price, making it an attractive option for those focused on value.

Bear case

On the flip side, Great-West Lifeco has a higher return on equity (ROE) of 14.1% compared to Fairfax's 16.5%. This could mean that GWO is more efficient at generating profit from its equity. Additionally, GWO's dividend yield of 2.89% is significantly higher than FFH's 0.67%, which might attract income-focused investors.

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Valuation Metrics Overview

The valuation metrics for both companies highlight a clear difference in how they are priced relative to their earnings and book value. Great-West Lifeco Inc. has a P/E ratio of 18.7, a PEG of 1.77, and a P/B of 2.84. In contrast, Fairfax Financial Holdings Ltd. displays a much lower P/E of 8.0, a PEG of 0.28, and a P/B of 1.23. This comparison suggests that FFH might be considered a more attractive investment based on these metrics alone.

Dividend and Return on Equity

While Fairfax Financial boasts a higher ROE at 16.5%, Great-West Lifeco offers a more substantial dividend yield of 2.89%. This difference could sway investors depending on their focus—whether they prefer growth potential or income generation. The contrasting financial strategies of these companies may appeal to different types of investors.

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Wealth Awesome
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Wealth Awesome

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This content has been reviewed by CFA® charterholders and Certified Financial Planners (CFP®) with over a decade of experience in Canadian financial markets. All information is fact-checked against official Canadian sources and regulations.

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Published: October 14, 2026
Last Updated: October 14, 2026

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